[vc_row][vc_column width=”1/2″][vc_single_image source=”featured_image” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_custom_heading source=”post_title” font_container=”tag:h1|font_size:30px|text_align:left|line_height:1.4″ use_theme_fonts=”yes” css=”.vc_custom_1700129029851{margin-bottom: 20px !important;}”][vc_acf field_group=”3025″ field_from_3025=”field_6555d9f39c5e8″ show_label=”yes” el_class=”text-primary text-bold”][g5element_space spacing=”20″][vc_column_text]CESAR undertook a rapid evaluation of a South African television drama series on road safety comprising 13 episodes. We conducted Focus Group Discussions (FGDs) among participants who shared their perceptions on both aired and unaired episodes of the series. Findings derived from thematic analysis of the FGDs informed the evaluation and provided important feedback to the scriptwriters and production staff who sought both social and behavioural change through the television programme. An infographic report of the evaluation findings was also provided to the client.[/vc_column_text][/vc_column][/vc_row]